Creating a sense of place, on land the design belongs to.

Fogram Enterprises is the design and advisory practice of Fred Ogram, ASLA, PLA — three decades of landscape architecture, land art, and resort, aquatic, and luxury estate design across five continents.

Licensed: AZ | CA | ID | WA | MT
Superstitions — original watercolor by Fred Ogram Fred Ogram signature
Superstitions — original watercolor, 2023

In the tradition of Ian McHarg’s Design with Nature and Frank Lloyd Wright’s organic architecture — designing with the land, never against it, so the built environment seems to have grown from its site.

The Practice

Founded 2018 · successor to Abbotswood Design Group · serving clients in the U.S. and abroad

Executive Landscape Architecture

Principal-level design leadership and licensed practice across five western states.

Land Art

Site-specific public art and sculptural landscape installations.

Resort Design

Masterplanning and amenity design for destination resorts and private club communities.

Aquatic Design

Water features, spas, and resort aquatic environments — with published thought leadership in sustainable construction.

Luxury Estate & Branded Residential

From legacy private estates to branded residential communities.

Business Management Consulting

Market strategy, business development, and design-build operations for the built-environment industry.

Selected Work

Built landscapes, urban sketching, and land art — one hand, one philosophy
Quarry swimming pool carved into native stone, Whitefish, Montana
Built Work — quarry pool, Whitefish, Montana
Urban sketch of The Standard Hotel and Jacknife sculpture, Scottsdale
Urban Sketching — Scottsdale, Arizona
Sonoran desert watercolor with saguaros
Watercolor — Sonoran Desert

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Fred Ogram

Fred Ogram, ASLA, PLA

For more than 30 years, Fred has shaped environments on five continents — private club communities in Hawaii and Montana, international resorts in Costa Rica and the Caribbean, and elite aquatic environments for America’s most ambitious residential developments. His work has been recognized in industry awards and publications, and his service includes eleven years chairing the Idaho State Board of Landscape Architects.

Elevate & Empower through Grace & Humility

Work with Fred

Recognition

  • Author, “Sustainable Aquatic Design: The Case for Stainless Steel” — ASLA Spotlight, Summer 2024
  • Multiple design awards for model home complexes with national homebuilders
  • [Add specific award names and years]

Community & Profession

  • Chair, Idaho State Board of Landscape Architects — 2007–2018
  • Member, American Society of Landscape Architects
  • [Add public art service and community roles]

In Their Words

In the course of my 34 years in the architectural profession, I have had the opportunity to work with a number of landscape architects… I can say without reservation that none have been more professional nor a pleasure to work with than Fred Ogram.

Steve Piscitello — Project Architect, g.d. longwell architects

His projects finish on time, on budget, and the designs are exactly what the customer envisioned. Fred is a true master of landscape architecture and design.

Amanda Stirn — Business Consultant, Florida SBDC

Fred is both an artist of Landscape Architecture, and a scientist in his vision… He takes time to care for those he works with, is an incredible mentor, and works with compassion and kindness towards both clients and co-workers.

Eve Kruse — Designer | Artist
Select client list and full references available upon request.